Saturday 17 March 2012

Question 3: What Kind Of Media Institution Might Distribute Your Media Product and Why?

The independent film company of 'Warp' could help to fund and to distribute our film if it was made to full length. 'Warp' have nurtured many new and unheard of films. Such examples of this are Justin Kurzel's 'Snowtown' released in 2011. 'Snowtown' is based on a true story of a young 16 year old boy being forced into the dark underworld of criminality and murder. Another example is Richard Ayoade's 'Submarine' released in 2010 both pictured below.


These two films both focus on young men in crisis. Two other films which are about young men in difficult/dangerous situations are pictured below, both of which are directed by Shane Meadows. The first example is 'Dead Man's Shoes' directed by Shane Meadows and released in 2004. This film is "about a disaffected soldier returns to his hometown to get even with the thugs who brutalised his mentally-challenged brother years ago." This synopsis was taken from IMDb.com. 

The second example would be 'This Is England' released in 2006.


I personally would not say that our film is for a mainstream audience and therefore is unlikely to be shown in multiplex cinemas. This is because our film does not include enough different characteristics/genres to be a four-quadrant film. A four quadrant film is one that contains enough genres to appeal to a mass audience. A film which is an example of a four quadrant film is 'Johnny English', released in 2003 and directed by Peter Howitt.



This film contains the genres of comedy, romance, spy and action/adventure.

One example of an Internet outlet which would be appropriate for distribution is social networking websites such as Facebook.com, Twitter.com, Tumblr.com and Bebo.com. A low budget film which used this method to create 'hype' around the film even before its actual release was 'Animal Kingdom' released in 2010 directed by David Michód. They achieved this within the early stages of production. Another site used for introduction of new films is YouTube.com.

Portable platforms are becoming increasingly popular with viewers who like to watch films 'on-the-go'. Such devices facillitating this type of viewing are the iPhone, iPod's, PS3, Xbox 360, Smartphones/HTC phones etc.

Another medium which is possible to use is short (and often student) film competitions. A local competition is the 'Norwich Film Festival' (NFF). This prestigious festival is due to take place from the 30th March - 7th April 2012.

If the option of releasing the film into a cinema chain is possible my preference would be for a company such as 'Picture House'. 'Picture House' is a network operating in the UK with 18 cinema theatres. A local cinema which is part of this network is 'Cinema City'. This is located in Norwich, Norfolk, UK. The other method of distributing our film without making it into a full length film is if a company like 'Cinema City' were running a season of short films etc.

It could be possible to make a deal with a film rental company. An example of this is when Lovefilm and Studiocanal signed a 12 month contract to make Studiocanal's films available to Lovefilm members for 12 months at no extra cost, during 2011. This is a great deal because it is mutually beneficial for both Studiocanal (because they now have a medium to distribute their films) and Lovefilm (because this will increase the number of people subscribing to them at a monthly cost).

The final possibility for release would be straight onto DVD. This is a cheap yet effective way of bringing the film to the public. Releasing it straight onto DVD means that less of the budget has to be spent on advertising and more money can be spent on actual production of the film.

2 comments:

  1. A proficient response, re organising discuss Warp before moving onto Cinema City which would only release a full length feture film (unless Cinema City was running a season of short films) which could be produced by Warp. I like the point about discussing Snowtow". You may wish to also reference "Dead Man's Shoes" and "This is England" as other examples of films produced by Warp and which focus on young men in crisis. You could persuade Warp that your film "Out of the Dark" is a distinctive thriller about a young man who gets sucked into a dangerous web of intrigue and violence because the boy's mother got involved with a drug gang, or with a loan shark because she was in debt .......or...

    Keep up thje good work James, with revisions I've advised your evauation could be Level 4. Prezis in particular are welcome.

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  2. I mean re organisation of your answer in the first line of my last post because the natural progression is to get a company like Warp to produce and develop your film before it can be distributed and released at a cinema.

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