Our target audience is likely to be middle class males between the ages of 18-25. There are several justifications as to why this is our specific target audience.
The main character is within the age demographic of our own target audience (16-25 years of age) so it is likely therefore that the audience will be able to identify with the main character the best.
Another reason why we believe this is our main target audience age demographic is because our audience will be able to sympathise with the main character. They will also be able to empathise with him. The audience can put themselves in his position.
The term 'stalking' is hard to define because unlike other crimes which are usually single defining events, stalking is a series of events over a stretched period of time. There is a constant theme running throughout From The Dark and this is the theme of voyeurism. We create the feeling that the main character is constantly being watched. From The Dark relates to the concept of stalking which has recently received renewed attention in the press due to a campaign which took place in March 2012 to create a new law solely focusing on stalking crimes. Until now stalking had simply come under the Protection from Harassment Act founded in 1997. The fact that this has had plenty of media attention recently means that our target audience are likely to be familiar with it, living in contemporary Britain.
Within society through the medium of media e.g. newspapers our chosen age demographic are often portrayed as the protagonists . However From The Dark challenges this stereotype by positioning the teenager in the role of the victim.
In From The Dark there is a shooting (although it is not within the mise-en-scene when it happens). It could be argued that From The Dark will appeal more to men than women due to the violence. The reason I state this is because in thriller films where there is a lot of action, men seem to rate it higher. The evidence I have to support this point is from the film 'Minority Report' directed by Steven Spielberg and released in 2002. This is a futuristic thriller containing lots of fast-paced action and violence. According to the respected IMDb.com (Internet Movie Database.com) user ratings, the demographic who rated it the highest were 'males under 18' rating it at 8.1 whereas 'females under 18' rated it at only 7.7. The second example is David Michod's 'Animal Kingdom'. 'Males under 18' rated this film as 7.6 and 'females under 18' rated it at only 7.4.
Below is a prezi I have compiled summarising our target audience.
An excellent response James. have just checked with Mr Seal and we both strongly agree your splendid prezi on target audience should be uploaded and placed after your written section to this question, after your discussion about Animal Kingdom to bring this question to a strong Level 4.
ReplyDelete