Recently Working Title produced the film ‘Tinker, Tailor, Soldier, Spy’. This film was towards the low budget end of the spectrum however they did go to Universal for financing. Nevertheless Universal turned the project down. So next Working Title looked to European based countries for finance and finally Studio Canal gave them the sufficient funding to complete this project. This could be one reason why a lot of the locations were based in Europe from sunny London, UK to Istanbul, Turkey.
Another reason why it did so well in Europe is it is based on a best-selling novel written marvellously by John lé Carre. A lot of people were familiar with the novel thus it was familiar to them and appealed to the older target audience because a child for example would not have read this fine piece of literature.
Universal bought Working Title to create less competition in the market but also so Working Title could stop fretting about funding and concentrate on making films which the European market seemed to love so much due to things like Working Title being a British Company and doesn’t use many things like CGI etc and ravish the lower fund films.
In this modern world we live in there are so many more platforms to consumer film on at home than just television e.g. computer on iPlayers for example or YouTube, smartphones, Playstation3 etc and because of this Working Title have had to adapt and make the cinema more of an experience. They have also had to compete with the new technology of 3D and CGI etc which Universal is very fond of using. That said however a lot of Universals films currently are aimed more towards the younger market/perhaps branching into family films. An example of this would be James Cameron’s “Battleship” which is very action packed. Battleship is due to be released on the 20th of April 2012. Another brilliant example of Universals’ CGI saga would be another one of James Cameron’s films: Avatar which was released in the UK on the 19th of December 2009. Just to demonstrate the vast scale of 3D films which were released in 2010, a staggering 28 3D films were released; this is double the number for 2009; this amount generated a whopping £241.8 million in the UK.
In this modern world we live in there are so many more platforms to consumer film on at home than just television e.g. computer on iPlayers for example or YouTube, smartphones, Playstation3 etc and because of this Working Title have had to adapt and make the cinema more of an experience. They have also had to compete with the new technology of 3D and CGI etc which Universal is very fond of using. That said however a lot of Universals films currently are aimed more towards the younger market/perhaps branching into family films. An example of this would be James Cameron’s “Battleship” which is very action packed. Battleship is due to be released on the 20th of April 2012. Another brilliant example of Universals’ CGI saga would be another one of James Cameron’s films: Avatar which was released in the UK on the 19th of December 2009. Just to demonstrate the vast scale of 3D films which were released in 2010, a staggering 28 3D films were released; this is double the number for 2009; this amount generated a whopping £241.8 million in the UK.
To conclude there are more 3D films than normal films releasing at the moment the main reason for this is that producers can make more money from 3D films by charging more people for more money since the public are more interested in seeing a new film in 3D because it’s more of an experience compared to home viewing. Although trends show that people who go to the cinema to see a normal (non 3D) films are still more than happy to buy them on DVD.
“6.2 million DVD players were sold in 2010, and 1.1 million Blu-ray stand-alone players were sold.”
“92% of households own at least one DVD player and 8% own a Blu-ray player”
“6.2 million DVD players were sold in 2010, and 1.1 million Blu-ray stand-alone players were sold.”
“92% of households own at least one DVD player and 8% own a Blu-ray player”
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