Director, David Michod, and Producer, Liz Watts, created a lot of hype of social networking sites such as Facebook, Twitter and Tumblr. The interesting thing is that they accomplished this during the early stages of shooting. I personally believe the reason or this was to create a larger audience. The audience wouldn’t have been very big if they hadn’t taken this approach because it is an independent film and the director is very well known. In Animal Kingdom there aren’t any A-list actors. This could be another reason why Animal Kingdom needed the support from the social networking sites. The only known actor in Animal Kingdom was Guy Pearce and yet in the trailer they don’t “sell him”. The film was incredibly low budget compared to some other films releasing at the moment in multiplex theatres, for example Peter Berg’s “Battleship” which is due to be released in 2012. The budget is estimated to come to a whopping $200,000,000! Animal Kingdom’s budget came to just under a measly $5 million. This said however doesn’t damage the outstanding film which David Michod has created. Animal Kingdom also refers to certain reviews which have shone the film in good light. These newspaper reviews range from the Los Angeles Times where Kenneth Turan claimed the film was “…immaculate”. The Independent (UK) published that the film was “…remarkable”. Todd McCarthy from Variety Magazine wrote the film was “ambitious and powerful”.
Animal Kingdom was nominated for and won several awards (an example of this would be the LAFCA award from the 2010 Los Angeles Film Critics Association Awards. This was one by Jacki Weaver for Best Supporting Actress) however I believe the most renowned prize this production won was the Grand Jury Prize at the 2010 Sundance Film Festival.
They were pushing the theme of violence hard. Even in the logo for the film there is a gun incorporated within the text (the ‘G’ in the word Kingdom).
The advert includes a popular song. This song is “All out of love” by Airsupply. A lot of people recognise this song and so can relate to the trailer. Another reason why they include a popular song such as this is so that when you here this song you may think of the trailer. It could be argued that it is a form of subliminal messaging.
WEll done James - clear and focussed. It is important that the film is seen as a ganster/family/thriller in the trailer this is a popular and specific genre which has a specific a broad appeal to the audience.
ReplyDeleteWEll done James - clear and focussed. It is important that the film is seen as a ganster/family/thriller in the trailer this is a popular and specific genre which has a specific a broad appeal to the audience.
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